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It is worth paying attention to the following points at business meetings in Latvia:
- In general, business behavior in Latvia is similar to that in the rest of Europe; a handshake before and after a meeting is customary and acceptable. Care should be taken to shake hands with everyone present at a meeting. A kiss on the cheek and a slight embrace is acceptable at a meeting of acquaintances.
- Immediately after shaking hands at the start of the meeting, it is customary to exchange business cards. See that you have a sufficient quantity of business cards.
- The acceptable dress for a business meeting is a business suit for men. Women are recommended to dress fashionably, but not loudly.
- Most business people in large cities in Latvia, particularly those under the age of 30, have a good command of English. Nevertheless, a few words in Latvian will turn the meeting into a warm and friendly encounter. The presence of a translator will help a business meeting to progress.
- Latvians tend to be cold and formal at a first meeting. This impression is changed very quickly once a suitable acquaintanceship has been made.
- Acceptable gifts for business meetings are items for the office, pens (including pens with your company logo) as well as selected wines.
- It takes some time to be able to fix a meeting. Remember that frequently, senior executives acquired their experience in the former Communist regime. Confirm in advance, before the meeting, by fax or letter, that the meeting will take place.
- You are recommended to avoid business meetings in the months of July and August or around the times of national holidays.
- The Latvians are very proud of Latvian culture. Jokes that are detrimental to Latvian culture should be avoided.
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